Take up a career in fashion! ... A success story

Judy Joannou offers wisdom to home economists interested in a career in fashion. Her father, an executive in the fashion industry introduced her to sewing and fashion design which suited her creative spirit. She graduated from Cornell University, in Apparel Design and studied abroad at the London College of Fashion. This led to her dream: becoming a fashion designer in New York City. At 23 she was travelling the world.

Several years later she met and married a Canadian, settled in Ashton and established her home-based business on a dime. Judy created one-of-a kind vests made from discarded upholstery samples and vintage buttons purchased at a garage sale, before re-purposing was a trend! Home sewers assembled them for her. Then she travelled throughout Ontario and sold them to boutiques and through the craft show circuit. As the business grew so did her collection, noted for mix and match high end fashions which she had produced in Toronto. After 26 years of being on the road she opened her first retail store in Almonte and introduced other brands to her offerings. In the Spring of 2020, nudged by the pandemic's forced store closure she upgraded her website to a full online store and brought the shop to her customers with video fashion shows. She continues to run both her retail store and website https://www.judyjoannoudesigns.ca

Judy’s Wisdom 

• Find your passion-what you love doing 
• Figure out the steps to get the ideal job
• Don’t give up
• Feel failure
• Be curious 
• Be a team player
• Meditate every day
• Be calm to solve problems
• Be honourable and kind
• Give back to the community
• Business can start on a dime
• Engage a mentor, now